The media policy explains how NHS Essex works with journalists and news organisations.
Good media relations help NHS Essex share important information with local people, promote positive stories and respond to public interest in health and care services.
The policy ensures media enquiries are handled consistently, accurately and professionally.
For full details, download the accessible Word version of the policy at the end of this page.
Why the policy is important
NHS Essex is publicly funded and accountable to local communities.
News stories can influence public understanding and trust in NHS services. Having a clear process helps ensure the right information is shared at the right time.
The policy also helps protect patient confidentiality, staff privacy and the reputation of NHS Essex.
Media enquiries
All media enquiries should be referred to the Communications and Engagement Team.
Staff should not respond directly to journalists unless they have been authorised to do so.
The communications team will:
- coordinate media responses
- identify spokespersons
- provide advice and support
- approve official statements
- keep records of media enquiries
Working with the media
NHS Essex is committed to being open, honest and transparent.
The organisation aims to:
- provide accurate information
- respond promptly to enquiries
- build positive relationships with journalists
- support public understanding of healthcare services
Major incidents and emergencies
Special arrangements are in place for media management during major incidents and emergency situations.
The Communications and Engagement Team works closely with NHS partners, local authorities and emergency services to ensure information is shared accurately and consistently.
Staff responsibilities
All staff should:
- understand this policy
- refer media enquiries to the communications team
- protect confidential information
- share positive stories and achievements with communications colleagues
- raise concerns about reputational issues when appropriate
Policy review
This policy was approved on 1 April 2026 and is due for review in April 2028.
For full details, download the accessible Word version of the policy below.