Less than half (45%) of UK adults say they feel confident judging whether the information they see online is truthful, while nearly three quarters (71%) of those who have encountered misinformation say they have seen it online.
In response, NHS Essex is inviting residents to help shape a new public campaign designed to help people find trustworthy health information online and make informed decisions about their health.
The survey follows growing national concern about the impact of health misinformation online. NHS England has warned that misleading health information shared through social media and other digital platforms is causing some people to delay seeking treatment, self-diagnose conditions or make decisions based on inaccurate advice.
Thousands of people across Essex search online every day for information about symptoms, treatments and healthy living. As more people turn to social media, websites, videos, messaging apps and AI tools for health advice, it can be increasingly difficult to know which information is accurate, evidence-based and trustworthy.
We know many people look online first when they have questions about their health. Our aim is to help people feel confident finding information they can trust and making informed decisions about their care.
Dr Matthew Sweeting, Executive Medical Director at NHS Essex
By taking part in our short survey, residents can help shape a campaign that will provide practical advice and trusted resources for communities across Essex.
The survey takes around five minutes to complete. All responses are anonymous and will help shape future communications, resources and support to help residents across Essex access trusted health information.
Residents can complete the survey by visiting:
Tell us your views by completing the surveyThe survey closes on 31 August 2026.